Equestrian Australia Drives Forward with RAM Trucks

Equestrian Australia (EA) is proud to announce it has signed a major partnership with American Special Vehicles (ASV), Australia’s only factory authorised full volume importer of RAM Trucks.  

The legendary American RAM Truck, for when the job goes beyond the ordinary, will join the growing portfolio of corporate partners, as the Official Automotive Partner.

Uncompromising power and colossal 6.9 tonne towing! Efficient, yet unrelenting strength. These elements highlight the synergy between their trucks and what we look for in a horse; poise, elegance, strength and power. It is this unity that makes this partnership so strong.

The safety and comfort of passengers in the cabin, as well as those loved ones being towed behind, is a key feature and one that resonated with Equestrian Australia as our focus is centred on the love of the horse. 

EA Commercial Manager Tristan Prosser-Shaw welcomed RAM Trucks and said it was an exciting step for the sport.

“RAM is an iconic automotive brand and we are pleased to be able to partner with them as they expand further into the Australian market,” Prosser-Shaw said.

“RAM’s decision to partner with EA shows confidence that we can grow together. We are excited to enter into this new cycle of equestrian sport and with both organisations committed to safety and growth throughout Australia, we are really looking forward to working with RAM”, he said.

“With close to 100% of all RAM Truck customer’s utilising their Ram to tow, the partnership provides a perfect and natural fit with Equestrian sport in Australia”, says Alex Stewart, General Manager and Joint COO of ASV.  “Through our partnership we hope to be able to continue to promote safe towing, given the delicate nature of the passengers and their horses.  Families involved in Equestrian sport more often than not have a need to tow horse floats with multiple horses and this is where the RAM Truck truly excels and we believe this places it in a class of its own.  As we say, there’s towing and there’s RAM towing, so we are keen to increase our awareness in Australia by making the most of our partnership with Equestrian Australia and its valued members!”

About RAM Trucks

Guts. Glory. Ram.

Built by RAM Trucks in America, vehicles for the Australian and New Zealand market are re-manufactured to right hand drive by American Special Vehicles in their facility in Melbourne.  ASV is a joint venture between Melbourne-based Walkinshaw Automotive Group which is one of the world’s leading automotive engineering companies, and Ateco Automotive Australasia’s largest independent vehicle distributor.  RAM Trucks are sold and serviced by a network of Dealers throughout Australia.

To find out more, please visit http://ramtrucks.com.au/