Equestrian Australia releases Brand Wheel

As Equestrian Australia (EA) stays up to date and adapts our style in order to keep pace with the continually changing sporting landscape, we are pleased to share our new Brand Wheel. 

Acting on the findings from the Community Impact Study and the member survey results, as well as having spoken with numerous stakeholders both internal and external to EA, we have produced this framework to structure and help communicate the essence of who EA is. Specifically, it explains what we do, who we are, what we represent and how we do it.

At the centre, “For the Love of the Horse” will be the primary driver to all that we do. It highlights our commitment to the responsibility that goes with the management and care of the horse. This selfless duty requires commitment, discipline and purpose. Our core business is “Dedicated to Advancing Horse Sports within Australia” and provides a clear agenda for us to focus on the growth of our sport and to increase its visibility and accessibility. Further detail surrounding our Values, Personality and Deliverables highlight what members can expect from EA. 

The feedback we’ve received over recent months has been highly valued. We’ve listened and endeavoured to capture the key messages in identifying who we are and what we are about so it will guide all of us as we look to the future. For our sport to grow and progress, it is important we provide a clear, transparent and positive message regarding our current positioning and that is what the Brand Wheel enables us to achieve.