Mitsubishi Motors partners with Australian International 3-Day Equestrian Event to bring more horsepower to Adelaide
The Australian International 3-Day Event (Aus3DE) today announced that Mitsubishi Motors will partner with the iconic international equestrian event as Naming Rights sponsor for the next three years.
The Mitsubishi Motors Australian International Three Day Event is one of only six CCI four star (Olympic standard) events to be held across the world, and attracts over 25,000 spectators in Adelaide over the three days.
Mitsubishi Motors Australia CEO, Mutsuhiro Oshikiri met with Leon Bignell, Minister for Tourism and Gillian Rolton Aus3DE Event Director today to announce the sponsorship.
“Mitsubishi Motors as an international company with a head office in Adelaide, is proud to be the official naming sponsor of the Mitsubishi Motors Australian Three Day Event and to show its support for this major event in the Australian sporting calendar,” Mr Oshikiri said.
“Mitsubishi Motors were sponsors of the Three Day Event from 2000 to 2005, and we are excited to recommence our support of this international sporting event over the coming years.”
Minister for Tourism Leon Bignell said he was delighted Mitsubishi Motors had been announced as the naming rights sponsor for Australia’s premier equestrian competition.
“To have a highly respected, global motor company like Mitsubishi sponsor our internationally renowned 3-day event is a perfect partnership and we welcome the news,” Minister Bignell said.
“Mitsubishi has a long history of supporting major events in South Australia dating back to the first Australian Formula One Grand Prix in 1985.
“The 3-day event keeps getting better each year – there’s no other place in the world where you can see world-class equestrian competition in the centre of the city.
“The State Government has invested an additional $70 million in marketing South Australia and this pays great dividends – particularly with the International Three Day Event on our annual calendar – it was named Event of the Year at the 2016 Equestrian Australia Sport Achievement Awards.”
Event Director Gillian Rolton said she was very excited to welcome Mitsubishi Motors back as naming rights sponsor of the Australian International 3-Day Event in 2017, with the event to be known as the Mitsubishi Motors Australian International Three Day Event.
“This year, we are celebrating 20 years since the first event was held in Adelaide’s parklands, and we are thrilled to be able to share this milestone year with Mitsubishi Motors as our major sponsor,” said Ms Rolton.
The 2017 Mitsubishi Motors Aus3DE will attract Australia’s best horse and rider combinations across three phases – Dressage, Cross Country and Show Jumping, with the event to be a qualifying competition for the Australian team for the 2018 World Equestrian Games to be held in North Carolina, USA.
The 2017 Mitsubishi Motors Australian Three Day Event will be held in Adelaide’s inner-city East Parklands from Thursday 16 to Sunday 19 November 2017.
Tickets go on sale at Ticketek next week.
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